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To Gain Access to this Private Sale, just call, text, or email Andrew
Andrew Kokas
148 E. Cortland
Jackson, MI 49201
517-745-9191
akokas@comcast.net
Strategic Planning
Intuitively, you already know what you should do. Let us help you jot it down on paper so you can have a road map of how you will get where you want to go.
Media Production
Media Buying
Websites
RelyLocal.com
Services
The services of Hill House Productions range from planning your advertising to producing the perfect ads for your message. Our mission is to help small businesses compete against chains and Big Box Stores, even with a very small budget.
Who are you, and what do you stand for? Is public perception of your business the same as you want it to be? Branding starts with a simple discussion.
Brand Development
The production of your ads can be produced by the best there is for the same price. Remember that the message matters. Make sure Andy develops and produces your message.
Do yourself a favor. Do not negotiate with any sales reps from media companies. Let us do that for you without charge. Let us help you make the right choices at a better price. We are not affiliated with any media, yet we work with all of them.
If you do not have a website, get one quick. Even a simple 3-page website will dramatically enhance your exposure. We can help you build an inexpensive website (or something elaborate), get you into social networking, and add video to your existing site. These are low-cost solutions to strengthen your market position.
A fast and inexpensive way to get immediate web presence is through RelyLocal.com. You will have a single-page website, a Facebook following, the ability to advertise further or offer coupons, and a chance to alert customers of ongoing specials on their cell phones. If you are local to Jackson, it's yours for $25 per month.
Need your own advertising agency? Our rates start at just $25 per month!
We collaborated with Medtronic on a public relations project we conceived. The purpose was to enable the company's cardiologist-customers to become more comfortable and conversant about the latest treatments for heart failure. Medtronic's physician-customers were not prescribing CRT (cardiac resynchronization therapy) very frequently. The $20,000 device was not selling as fast as Medtronic wanted. Physicians were not giving enough time to the company's sales representatives to make a difference.
For our part, we knew that physicians WILL give time to the news media even if they don't give time to sales representatives. That led us to develop a media-oriented plan. We targeted forty cardiologists and scheduled TV interviews with them. Our subject: What are the latest treatments for heart failure? The invitation to talk about heart failure (on TV!) caused those cardiologists to read the latest literature to prepare for their TV appearances, including the literature we sent them about CRT. Through this exercise, many gained familiarity with the new Medtronic device. The result was that forty cardiologists became less reluctant to prescribe it and many got to see themselves on TV talking about it as shown below.
